The Detroit car companies have seemed completely oblivious to the reality of life. They continue to make SUV’s and refuse to make any decent small cars. GM is pouring a ton of money into its Chevy Volt, when it could just bring back the Geo Metro. Why some company doesn’t bring back the most popular small car of all time, the Volkswagen Beetle (the classic, not the ugly new thing which is a Jetta with a new shell), I don’t know.
But anyway, here is a nice article from a few months back about how Allan Mulally, who turned around Boeing, has brought some light at Ford. Note that Ford has hundreds of executives, but it took someone from the outside to come tell them the plain truth: at $4 a gallon, SUV’s are not the future, small cars are.
