The Internet is getting increasingly polluted with sleazy marketing. Between sites that contain prepackaged articles, sites that claim to be independent review sites but are really just lead-gen (lead generation) sites, a consumer has to be wary of what is out there.

I heard a lot about another weight-loss gimmick called ‘FatLoss4Idiots’. So I went to Google ‘fatloss4idiots scam’ and found the following page:

'Fatloss4idiots scam' Google Results

EVERY SINGLE site listed above is an affiliate site that says good things about the product, and then tries to get you to buy it. I found out that this is a deliberate marketing tactic. The guys who run ‘FatLoss4Idiots’ tell prospective affiliates to use tag lines like ‘FatLoss4Idiots is a scam’ on their websites so that consumers who are doing research will click through from search engine results. In the top 5 search results pages that I viewed a few weeks ago, every single link was from a spammy affiliate site.