Coke is always introducing new products, and this one is causing some ire. Coke basically takes a lightly carbonated beverage, tosses in a some vitamins (vitamin powder to be exact) and packages it like a medicine (meaning so splashy graphics or cartoon characters). The CSPI, a respected scientific organization, objects and sues them.

The unexplored story here is who else has joined CSPI in suing Coke. Suing large companies like Coke is a lawyer’s dream come true. Coke has so many billions that even the most jaded lawyer starts to get excited.

If you read the article carefully you see that “The other law firms involved in the case are Reese Richman LLP and Whatley Drake & Kallas, LLC.”. These guys are professional litigators, and they are going to squeeze a few hundred million out of Coke. In exchange, Coke will get a “settlement” that prevents anyone else from suing them, and the consumers will get a fifty-cent coupon.

Coke wouldn’t care about CSPI suing them, but when these law firms join the game, then Coke starts to take the suit seriously.