The NYTimes is known for being the newspaper of record. But they are hurting and trying to make the transition into the digital age. Jason Calcanis, a man who made a lot of money on the Internet AFTER the 2001 bust, said newspapers are dead. So does Henry Blodget, who was a big Internet muckety-muck, fell into disgrace and has pulled off a triumphant return.
So what does this have to do with the ad above, which promotes a not-FDA-approved remedy for wrinkles? It purports to be able to turn a very wrinkly old woman into dewy-fresh young woman with no wrinkles.
The NYTimes paper version charges a lot of money for its ads and has top-notch advertisers such as the Fortune 100. The digital version has to make do with whatever it can scrape up from the bottom of the bucket. They don’t seem to be doing a very good job of targeting, either: I saw the ad, and I am not a woman. I don’t turn off my cookies, etc. I visit the business section and the travel section and the ‘world’ section fo the NYTimes website. But wait…I don’t visit the sports section. So I probably got tagged as a woman. Oops.
