Observe Business

Observations on Business, Government Policy, and Strategy

Browsing Posts published in September, 2008

Highland Dance Competition

Highland Dance Competition

On the left I have a screenshot about Highland dancing. I am not sure what it is, but even if you win at it, it doesn’t matter. Just like the electric car race. Even if Tesla ‘wins’, it will be immediately run over by the big guys.

Yesterday I blogged about how Tesla should not have been given 89 acres for free in San Jose, and how Tesla’s decision to build a factory in Silicon Valley is a bad idea.

Now there is some news that Chrysler is going to come out with Electric versions of their cars. This presents serious competition for Tesla.

I doubt Tesla is going to be a real company five years from now. They may produce a few cars, but I doubt they will survive more than two or three years.

Tesla should not even have bothered to setup an assembly plant. There are plenty of automobile manufacturers around the world that would have manufactured an excellent car. I am sure that any of the Korean car companies, that are hungry for business, would have gladly done a joint venture-and picked up a lot of the risk along the way. These Chinese would have been even more eager to strike a deal.

Tesla’s thinking just doesn’t make business sense.

Person falling down a mineshaft

Person falling down a mineshaft

I read that the city of San Jose is trying to attract a manufacturer to its borders. They gave an electric car company Tesla Motors a rent-free lease on 89 acres of land.

A little background, please bear with me. I used to live in New York City, where the city government would fall all over itself to give tax breaks and freebies to companies who would stay in NYC. The pattern was predictable: a company would threaten to move to New Jersey, the city would offer incentives, and the company would stay. In reality, the company never had any intention of moving to New Jersey. Even today, with the rents in NJ being as much as 50% lower, it is very difficult to get companies out of Manhattan.

Now, we have the city of San Jose, near the heart of Silicon Valley, which wants a manufacturing operation within its borders. It has offered a doozy of an incentive: land. The most precious resource, and the city gives it away like candy. I think this deal is tremendously one-sided, and the company should be commended for negotiating such a sweetheart deal. The city, on the other hand, should have its head examined.

The city of San Jose, California, will give the Tesla company a lease on 89 acres of land, upon which the company will build a 650,000 square foot manufacturing plant. 89 acres of land is  almost 4 million square feet, so I wonder what will happen to the remaining 3.7 million square feet.

There is an entire discussion that goes around how building a factory in San Jose makes no business sense. (see the comments) Why would you build a manufacturing facility that is (1) far away from parts suppliers, (2) in a pro-Union state, (3) in an area that has the highest cost of living in the ENTIRE country? It is good that Tesla is private, if it was public then the shareholders would have unceremoniously dumped the CEO for such a bad decision.

The San Jose Mercury news, normally a sober newspaper, has a columnist Scott Herhold who likes this idea. Obviously I don’t but this is a business blog so I am not going to make ad hominem attacks.

But I want to concentrate on the giveaway of 89 acres and how it could be better used.

San Jose and the Bay Area are both in very severe need of housing. An ‘average’ home in San Jose costs 1.2 million dollars, among the most expensive in the country.

I live in an apartment building that has four floors and 48 units. It is a good mix of singles, one bedroom and two bedroom units. The building’s footprint is 120 feet square, so about 14,000 square feet of land.

In 89 acres of land, we could build up to 13,000 units of housing. (89 acres x 44000 sq feet per acre / 14000 square feet for building). If we make the units large, so that they can be live/work, perfect for techies, then maybe we take it down to 10,000 units.

That is a far better use of the land than giving it to Tesla.

Factory workers assembling something

Factory workers assembling something

Many years ago, there was this concept of piecework. Let’s say you were a manufacturer of knickknacks or whatever, and instead of setting up a factory and an assembly line, you wanted to save a few pennies. You would then give the raw materials to the workers, who would take it home, assemble it at home, bring it back and get paid by the piece.

Amazon, which continues to revolutionize the web, has a product called Mechanical Turk. They have brought piecework into the digital age. We do so much of our work in the digital world, why should we not be able to have the concept of piecework be taken to the web? You define the work, define how you will pay for it, how you will check the work, and hundreds of thousands of people pile in to get it done, at rates that can way below minimum wage in the USA. There is nothing preventing people outside the USA from doing the work, even agreeing it to do for wages that are below the US minimum wage.

If you really think about it, what has Amazon really done? They have taken existing institutions and squeezed the inefficiencies out of them. They squeezed all the fat (and a lot of the fun) out of the bookselling business, the electronics business, and came up with a good electronic book reader, among other things.

This is a great article at iamelgringo.com that will give you a good idea of how Amazon Mechanical Turk works. But I think the product could be named something more descriptive, like ’21st Century Piecework’.

United Itinerary sent by email screenshot

United Itinerary sent by email screenshot

I recently traveled via United from London to LAX, with a stopover in Washington DC. I checked my email in London airport and pulled up my itinerary. As you can see above, they only show the first piece of the leg. I needed to know what time the second leg, from DC to LAX, landed so I could arrange to be picked up.

But, the email only contains the first piece of the leg. To get the rest of the itinerary, I had to log into the website, which took its own sweet time and cost me another few pence (that pennies times 2).

Come on United! Do the right thing! Send the whole itinerary in your email!

Micorosft Live Messenger Bad Design

Micorosft Live Messenger Bad Design

Another example of bad design at Microsoft. Here I have to choose one option and then hit OK. Why make me click twice? Why have a cancel button? This is an action that requires a decision, not chickening out.

Instead of me just complaining about it, I offer here is a replacement design. It is amateurish, the computer equivalent of a stick figure, but, at least I can come up with a good design without being worth 68 billion dollars.

Microsoft Messenger Live Fix

Microsoft Messenger Live Fix

In this design, it is clear what your choices are: ALLOW or BLOCk. It also allows you to make this choice with ONE click instead of two. Imagine how much more productive America would be if everyone of its 300 million inhabitants saved one click per day!

E-Loan client page bad design

E-Loan client page bad design

So I got a CD with e-loan. Nice company, good rates. I was even pleasantly surprised how I did not have to repeat my information to all the customer service people, they kept track about what was going on. Believe me, if you want a good rate and good customer service, get a CD from eLoan.

But don’t expect flawless website design. As you can see above, I logged in to do something. The website said it was down, but hey, it showed me the information anyway. Either you are down, or you are up. Anything in the middle means you don’t have control of your software.

Microsoft Office Error Message

Microsoft Office Error Message

Jay Leno has a favorite topic to riff about, ’stupid criminals’. Mine is ’stupid web design’.

The one above is a doozy. It says It has an error message. But it won’t tell me what to do with the error message. How do I view what is in the error report? How do I send the error message to Microsoft? What does ‘Debug’ do?

How dumb!

Microsoft Messenger Error Message

Microsoft Messenger Error Message

I could not get another cruddy Microsoft product, Microsoft Live Messenger to work correctly. So I click on the debug tool, and it pops up this weird connection Troubleshooter. So, the test results go through all of the steps and…. NOTHING. It still did not fix it. The design of this ‘troubleshooter’ is so bad, it is laughable. What does ‘Wireless’ mean? I was not using wireless.

Just for the record, it did not fix my problem.

Search Engine Rap Battle

Search Engine Rap Battle

When opera was introduced, it had a limited audience. Same for rap. Now, rap is out there, for everyone. It has even become a great way for geeks to battle out the merits of various search engines. Two white guys and a black guy dressed in a skintight blue suit duke out the merits of various search engines.

There are many many articles and books written on business, but this interview by Jason Fried with the proprietor of 37signals, a successful software company, is a very concise and useful writeup.

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